to Dan Pausch for sharing these images with us
from his personal collection. Also thanks to Doug
Hammer for scanning and splicing these oversized
images together for us.
The planner was sent to dealerships to encourage
them to coordinate local advertising with national
advertising to drive spring car sales. Dealers
could see where national TV ads would be placed
by corporate advertising agencies. Enclosed in
the packet were examples of ads that would run
in national magazines and as newspaper inserts.
The planners are interesting from a historical
perspective as they tell us what features and
benefits Dodge wanted to promote like the roominess
of a compact Dart or styling of the Full size.
The ad placement calendar also reminds us what
TV shows were on during mid 60's.